The League by Varsity All Star is a season-long points race that emphasizes the importance of cheerleading competitions throughout the regular season. After hearing about this new addition to the All Star Cheer community, I made a full creative package for The League to be used at many events around the country.
This work encompassed the following areas: desk wraps, large-scale backdrops, award banners, social graphics, email campaigns/graphics, social carousels, story highlights, and customizable team graphics for customers to fill out on their own.
In-Venue AV Slides
At the competitions that have digital screens, these graphics were played during the AV package. With over 200 events nationwide, these graphics were heavily utilized.
League Live Show Promotional AV Slide - 1
League Live Show Promotional AV Slide - 2
League Live Show Promotional AV Slide - 3
League Live Show Promotional AV Slide - 4
League Live Show Promotional AV Slide - 5
League Live Show Promotional AV Slide - 6
Large-Scale Print Pieces
From backdrops for behind our live shows to the desk wrap our talent used to speak behind, creating an all-around brand package was critical to the success and brand recognition of The League for parents, athletes, and coaches.
8' x 10' Pipe and Drape Logo Step & Repeat for use at events
8' x 20' Pipe and Drape Logo and Tagline for use at events.
8' x 10' Pipe and Drape Logo and Tagline for use at events
Mockup/Art File of the League by Varsity All Star Desk Wrap
The League desk wrap used during one of our Live shows in 2023
Digital Website Banners
Utilized on the Varsity.com website.
Where Do You Stand Website Banner Ad
View Official Standings Website Banner Ad
The League Presented by Corkcicle Logo (created by me) website header banner.
Promotional Buttons
To promote the League in the inaugural season, I created a series of buttons that athletes and coaches were allowed to have to help spread the word of the League!
Ask Me About the League button for staff members to wear in the augural season
Count Me In promotional button for athlete and coaches
Tagline button for athletes and coaches
Where do you rank promotional button for coaches to scan and get a live look at their teams' current placements - Version 1
Where do you rank promotional button for coaches to scan and get a live look at their teams' current placements - Version 2
Informational Flyer for Coaches
In the beginning of The League, the most important thing for the marketing team to do was promote and inform customers of What is the League and Why does it benefit the coaches and gym owners to participate. Creating a flyer with key information for the first season was imperative to make the League popular amongst Varsity All Star participants.
Cue Card for Live Shows
During our live shows, the talent use cue cards with their scripts on them to have a more professional look for spectators and fans of the League. The front is designed with the matching branding while the back has the script printed on it on-site.
Low-Resolution version of the League Flyer given to coaches before the beginning of the 2023-2024 Season.
Cue Card front for talent to use during live shows.
Social Media Content
From carousels to Instagram stories, I created promotional pieces for The League to help increase hype and event recognition.
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 1
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 2 - Northeast Region
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 3- Midwest Region
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 4 - Southeast Region
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 5 - Southwest Region
The League info graphic carousel featuring where and when events were happening throughout the season - Slide 6 - West Region
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 1
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 2
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 3
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 4
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 5
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 6
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 7
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 8
Information Graphic Instagram Story for coaches to "tap in" at any point during the season for information - Slide 9 - This one had a video embedded on Instagram
Regional and Nationwide Award Banners
As a prize for ranking first through third in the League at end of season, we provide mini and team Award Banners for the teams and athletes. Here is a photo from Varsity TV of athletes receiving their banners at the 2024 D2 Summit Championship.
Motion Graphics
With the League, there are different tiers of events worth different points. Before awards starts, the event plays one of 5 different event videos that feature the number of points the event is worth. Shown to the side is only the 600 Point event animation, but I created versions for 300, 400, 500, 600, and 700 Point events!
Motion Graphics - Reel Cover Template
During the inaugural season, teams who were interested in joining the League would send in videos to be featured on the Varsity All Star instagram page. I created a reel outro template for the social media specialists to put on the end of their videos.
Motion Graphics - Social Promotional Post
Using our talent, I created this Instagram post to promote coaches and gym owners to interact and tag each other in the comments.